Classified advertising is a form of advertising which is particularly common in newspapers and magazines. Many online ezines and email newsletters offer classified advertising spots and advertising in these can be one of the best sources of targeted traffic.

The best traffic growth comes from carefully targeting your potential visitors and with classified advertising you have the ability to select newsletters and with an audience that closely resembles your own target audience.

With online classified advertising it is especially important to consider the position of the advertisement you are purchasing. An ad spot at the very top of an email newsletter will receive considerably more clicks than an ad spot further down the message.

And while we are on the subject of classified advertising, don’t dismiss offline classified advertising as irrelevant. It is possible to run a classified advertisement in an offline publication such as a newspaper or carefully targeted magazine and get an excellent response of readers checking out your web site.

See also Advertising Swaps and Solo Mailings.