Posted by Daniel on February 1, 2008 under Article Marketing, Web Traffic | 
Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and IdeaMarketers. This allows anyone to publish the article without any fee to you, the author, provided they include your ‘Author Resource Box’ at the end of the article. Your author’s resource box should be a small paragraph or two about you including a direct link to your web site.
Article marketing is a great traffic building technique for several reasons.
First, there is an increase in name exposure and brand awareness as people read your articles all over the Internet. They will begin to recognize you as an expert in your topic.
Second, there is direct traffic to your web site from readers clicking through the link in your author’s resource box.
Third, there is the indirect benefit of backlinks increasing your search engine ranking. Backlinks are links on other web sites that point to your web page. Backlinks are important for search engine optimization because some search engines, especially Google, give more credit to web sites that have a good number of quality backlinks.
Posted by Daniel on October 1, 2007 under Advertising, Affiliate Marketing, Social Networking, Web Traffic |
by Daniel Moro
(continued from the previous page…)
8. Solo Mailings to Other Lists
This technique takes classified advertising to a new level. When you send a solo mailing to the subscribers of a closely related newsletter, you will receive highly targeted traffic.
A solo mailing or solo advertisement is a special mailing to the subscribers containing only your message. Many newsletters will allow you to send a solo mailing to their subscribers and they will usually charge a premium compared with paying for regular classified advertising in their newsletter.
It can be worth every cent. One of the weaknesses of regular classified advertising is in just how few of the subscribers actually read far enough to see your ad let alone click through your ad. For a typical email newsletter only 25-30% of subscribers will open the email. And depending upon the ad position perhaps only 5% of those will read so far as your classified advertisement and take action.
When you send a solo mailing you’ll be more likely to have 30% of people opening the email containing your message and therefore a much higher overall response rate.
If you already have good traffic numbers you can probably barter for a solo mailing exchange. If your own subscriber base is much smaller than the one you want to mail to, offer the owner 2 to 3 solo mailings to your list in return for one solo mailing to theirs.
Read more on Advertising…
9. Affiliate Programs
Another good way to build your mailing list and traffic is to operate an affiliate program. The idea with an affiliate program is that affiliates sign up to help you in promoting your web site, product or service. Affiliates then send a stream of traffic to your web site. They do this using a customized link that allows you to identify which affiliate referred any visitor.
Whenever a visitor sent by an affiliate purchases something at your site, the affiliate earns a commission. The affiliate benefits. You benefit. And you are ‘gearing’ up with thousands of affiliates promoting your site and sharing the advertising expenditure. This will save you time and money.
Read more on Affiliate Marketing…
10. Social Networking Sites
Social networking sites are all about community. They are web sites designed typically for members to create and post their own content, often in the form of profile pages, with the purpose of communicating with one another.
Some examples of popular social networking sites include MySpace, Blogger, and Classmates. There are also a bunch of social bookmarking sites such as Digg and Reddit. And don’t forget the likes of YouTube.
Social networking sites are seeing remarkable growth and marketers are paying attention. Nielsen reported in 2006 that the top ten social networking sites experienced a 47% growth over the previous 12 months. And a new JupiterResearch report reveals as many as 48 percent of brand marketers will deploy marketing on social networking channels in 2007.
Emily Riley of JupiterResearch was quoted as saying, “30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement.”
So how can you build traffic with social networks? You don’t necessarily have to purchase advertising on their network. Start by thinking creatively. Perhaps even a little outside the box. Do you have a hilarious or creative video clip you could post to YouTube? Could you write a absolutely hot article and get thousands of users voting for it on Digg or Reddit? Could you build a blog with a huge following of readers?
Read more on Social Networking…
This wraps up ten remarkably effectively traffic building techniques, from search engines to pay per click advertising, to article marketing, and more. Now take action. Go back over this article and identify those techniques which are most likely to increase your traffic, starting today.
Posted by Daniel on September 1, 2007 under Article Marketing, Pay-Per-Click, SEO, Web Traffic |
by Daniel Moro
In the world of online business, traffic is like gold. It is something you work hard for, and once you have it, you can turn it into cash, or even barter and trade with it. Above all you must remember how valuable it really is, and invest wisely with it, or your online business will fail.
If you want to grow your online customer base then you must build a good stream of incoming traffic to your web site. Traffic leads to revenue. Depending upon your online business model it probably does that in one of two ways.
For many online businesses, building traffic leads to growth in an opt-in mailing list which leads to establishing relationship or rapport. This in turn leads to strong prospects and an increase in sales volume.
For online businesses consisting of web sites without their own products and services, building a good stream of incoming traffic leads to increased visitor numbers which leads to higher quantities of clicks on affiliate links or advertisements such as AdSense. This in turn leads to an increase in the site revenue.
Let’s look at ten traffic building techniques that have proven to be remarkably effective for growing an online business.
1. Search Engine Optimization
Search Engine Optimization (SEO) is the process of designing and fine-tuning a web page and the links to that web page to improve the web page’s relevance and ranking in the organic, crawler-based listings of a search engine, for particular keyword phrase searches.
Search engine optimization does require some study of the techniques involved. That can be time consuming and the results might take weeks or even months to see but, in the long term, investing your efforts in obtaining natural – also known as organic – high-ranking placement in the top search engines will pay huge dividends.
While it is possible to optimize pages for many search engines, most webmasters working on SEO concentrate on Google, MSN and Yahoo.
Read more on Search Engine Optimization…
2. Pay Per Click Advertising
In addition to their organic search results the major search engines publish additional sponsored listings on a pay-per-click basis. Pay Per Click (PPC) advertising is one of the quickest ways to drive traffic to a web site. This is certainly not the cheapest traffic building technique, but it is probably the most effective technique to guarantee a large quantity of traffic, fast.
The web sites shown in sponsored listings are usually determined through a bidding system. You bid the maximum price that you are willing to pay for each visitor that clicks on your listing and comes through to your site. The more you bid, the more likely your listing will show.
How much you need to bid to get traffic really depends upon the niche in which your web site operates. Although you could easily pay anywhere from $0.01 to $1.00 for each visitor that clicks through your listing, many webmasters obtain traffic for $0.05 to $0.15 per click.
Read more on Pay Per Click Advertising…
3. Article Marketing
Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and IdeaMarketers. This allows anyone to publish the article without any fee to you, the author, provided they include your ‘Author Resource Box’ at the end of the article. Your author’s resource box should be a small paragraph or two about you including a direct link to your web site.
Article marketing is a great traffic building technique for several reasons.
First, there is an increase in name exposure and brand awareness as people read your articles all over the Internet. They will begin to recognize you as an expert in your topic.
Second, there is direct traffic to your web site from readers clicking through the link in your author’s resource box.
Third, there is the indirect benefit of backlinks increasing your search engine ranking. Backlinks are links on other web sites that point to your web page. Backlinks are important for search engine optimization because some search engines, especially Google, give more credit to web sites that have a good number of quality backlinks.
Read more on Article Marketing…
(Part 2 of this article continues here…)
