Posted by Daniel on January 21, 2008 under Advertising | 
Once you have a mailing list of your own with several thousand subscribers consider setting up ‘ad swaps’ with other newsletters. Make a list of possible newsletters that would make good swapping targets. This list might include newsletters on the very same topic as yours, but it could also include publications on closely related topics.
A newsletter on copywriting, for example, might do an ad swap with another copywriting newsletter. Or they might swap with newsletters on related topics such as advertising, editing, and freelance writing.
Swapping ads one of the most effective low cost techniques for building traffic. There is only the opportunity cost of not having paid advertising in those spots of your newsletter. I can assure you that the traffic growth will be worth more in the long term than a one-off advertising payment from someone for a classified ad.
See also Classified Advertising and Solo Mailings.
Posted by Daniel on January 14, 2008 under Advertising |
This technique takes classified advertising to a new level. When you send a solo mailing to the subscribers of a closely related newsletter, you will receive highly targeted traffic.
A solo mailing or solo advertisement is a special mailing to the subscribers containing only your message. Many newsletters will allow you to send a solo mailing to their subscribers and they will usually charge a premium compared with paying for regular classified advertising in their newsletter.
It can be worth every cent. One of the weaknesses of regular classified advertising is in just how few of the subscribers actually read far enough to see your ad let alone click through your ad. For a typical email newsletter only 25-30% of subscribers will open the email. And depending upon the ad position perhaps only 5% of those will read so far as your classified advertisement and take action.
When you send a solo mailing you’ll be more likely to have 30% of people opening the email containing your message and therefore a much higher overall response rate.
If you already have good traffic numbers you can probably barter for a solo mailing exchange. If your own subscriber base is much smaller than the one you want to mail to, offer the owner 2 to 3 solo mailings to your list in return for one solo mailing to theirs.
See also Classified Advertising and Advertising Swaps.
Posted by Daniel on January 7, 2008 under Advertising |
Classified advertising is a form of advertising which is particularly common in newspapers and magazines. Many online ezines and email newsletters offer classified advertising spots and advertising in these can be one of the best sources of targeted traffic.
The best traffic growth comes from carefully targeting your potential visitors and with classified advertising you have the ability to select newsletters and with an audience that closely resembles your own target audience.
With online classified advertising it is especially important to consider the position of the advertisement you are purchasing. An ad spot at the very top of an email newsletter will receive considerably more clicks than an ad spot further down the message.
And while we are on the subject of classified advertising, don’t dismiss offline classified advertising as irrelevant. It is possible to run a classified advertisement in an offline publication such as a newspaper or carefully targeted magazine and get an excellent response of readers checking out your web site.
See also Advertising Swaps and Solo Mailings.
