Category Archives: Web Traffic

5 Ways to Increase Newsletter Sign-Ups

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by Daniel Moro

You’ve gone to all the trouble of designing and publishing a regular newsletter. Now how can you increase the number of people signing up for it? Here are five of the best ways to increase your newsletter subscriptions.

1. Place a Subscribe Box on Your Main Page

Place a subscribe form on the main page of your web site where everyone will see it. And if you can, include a small subscription form or button on every page of your web site.

2. Don’t Ask for Too Much Information

It is generally not a good idea to have too many information fields on your newsletter sign-up form. Streamline the subscription process. At the time of subscribing all you really need is the visitor’s name and email. If you ask for too much information you will turn some people away. You can always give your subscribers opportunities to provide additional information later.

3. Give Away an E-book or Report

This is a highly effective technique in driving new sign-ups to your newsletter. Write a small e-book or report on a related topic and then promote it next to your sign-up form. “Download Your Free Report on Publishing a Newsletter When You Subscribe Today.”

4. Give out a Password

If you restrict access to a member section of your site that contains particularly useful information then you can offer the password to your new subscribers. It might be a section of your site that includes a forum, or a database of important information. “Sign Up Today For Free and Receive The Password to Our Member Section”. This is also a very effective technique because people hate to miss out on the hidden information. And they know it doesn’t really cost them anything, they only need to subscribe.

5. Ad Swaps

Swap ads with newsletters on related topics. Once your own list has grown to a reasonable size, owners of other newsletters will be interested in swapping ads with you. This is a great way of driving highly targeted traffic to your subscription form.

That’s five ways to quickly increase sign-ups to your newsletter. Good luck.

What Is Viral Marketing?

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Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by ‘word of mouth’. Two examples of viral marketing online are “Tell a Friend” forms, and Viral Ebooks.

The idea with viral marketing is to induce visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message’s visibility and response.

A “Tell a Friend” form is designed to get one person that you have already reached to recommend your site or service to a number of their friends. You can offer an incentive for them to make the recommendation, for example giving them a free report or ebook in return for recommending you to five friends.

To make a viral ebook, you use special tools to make your ebook rebrandable. In a rebrandable ebook, certain parts of your ebook are set up for customization. By doing this you enable your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.
More on Making Viral Ebooks

Article Marketing To Build Web Traffic

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Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and IdeaMarketers. This allows anyone to publish the article without any fee to you, the author, provided they include your ‘Author Resource Box’ at the end of the article. Your author’s resource box should be a small paragraph or two about you including a direct link to your web site.

Article marketing is a great traffic building technique for several reasons.

First, there is an increase in name exposure and brand awareness as people read your articles all over the Internet. They will begin to recognize you as an expert in your topic.

Second, there is direct traffic to your web site from readers clicking through the link in your author’s resource box.

Third, there is the indirect benefit of backlinks increasing your search engine ranking. Backlinks are links on other web sites that point to your web page. Backlinks are important for search engine optimization because some search engines, especially Google, give more credit to web sites that have a good number of quality backlinks.