Posted by Daniel on December 17, 2008 under Advertising, Affiliate Marketing, Article Marketing, Pay-Per-Click, Social Networking, Viral Marketing, Web Traffic | 
There’s sometimes a lot of hype surrounding how you can get Google AdWords traffic more cheaply. And I know people who have spent a lot of money on a guide from a so-called marketing guru only to discover that the amazing traffic techniques were really not so incredible at all.
Leaving the hype aside, here are four ‘down-to-earth’ techniques that will enable you to obtain cheaper traffic from almost any of your Google AdWords campaign.
1. Combine an Increase in Keywords with a Lower Bid
One of the best ways to get more traffic from your Google AdWords campaigns is to add more keyword phrases in conjunction with lowering your pay-per-click bids. By doing this you can end up drive much more traffic through your campaign at a lower price per visitor.
Make sure that the new keyword phrases you add are still very relevant. I bet you can still find plenty more relevant keywords if you think carefully. Many advertisers initially set up a new campaign with a bunch of keywords to test it out, and then they forget to come back later and add more relevant keyword phrases. You can find many more relevant keywords using the free software, Good Keywords, or even Google’s own Keyword Tool. I like Good Keywords’ Phrase Builder as it enables you to build lists of hundreds of keyword phrases in seconds.
2. Use Phrase or Narrow Match
Try using phrase match or narrow match for your keyword phrases. The reason you should try this is that narrower keyword phrases do not always trigger the same minimum bids at AdWords and therefore you can get traffic cheaper.
Often when I’ve been unwilling to pay the minimum bid on broad match for a keyword phrase, I have been able to get it showing quickly by using phrase or narrow match.
The best thing about this technique is that your traffic is will be even more targeted because of the matching so it will most likely convert better, and all the time it costs you less than the broad match would have
To add a keyword phrase with phrase matching put quotes around it like this:
“keyword phrase”
To add a keyword phrase with narrow matching put brackets around it like this:
[keyword phrase]
3. Advertise in Other Countries
North America is an excellent geographical target area for many campaigns, but it also very much more competitive to get traffic when compared to other regions. Try targeting a few other countries that may be interested in your product or service. I can think of one particular campaign where I simply cannot get North American traffic for under $0.05 per click, yet I still get loads of traffic from parts of Europe for $0.01 per click.
4. Use a Keyword Research Tool
If you spend a considerable amount on pay-per-click advertising you should really be using a professional keyword research tool. A good keyword tool like Keyword Elite will enable you to quickly research good keyword phrases that have less competition.
And less competition means you will pay less for your traffic if you bid on those keywords.
There you go. Four ways that you can get more traffic from Google AdWords at a lower cost per click. Try it and watch your advertising campaigns become more profitable.
Posted by Daniel on April 13, 2008 under Social Networking, Viral Marketing |
Social networking sites are all about community. They are web sites designed typically for members to create and post their own content, often in the form of profile pages, with the purpose of communicating with one another.
Some examples of popular social networking sites include MySpace, Blogger, and Classmates. There are also a bunch of social bookmarking sites such as Digg and Reddit. And don’t forget the likes of YouTube.
Social networking sites are seeing remarkable growth and marketers are paying attention. Nielsen reported in 2006 that the top ten social networking sites experienced a 47% growth over the previous 12 months. And a new JupiterResearch report reveals as many as 48 percent of brand marketers will deploy marketing on social networking channels in 2007.
Emily Riley of JupiterResearch was quoted as saying, “30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement.”
So how can you build traffic with social networks? You don’t necessarily have to purchase advertising on their network. Start by thinking creatively. Perhaps even a little outside the box. Do you have a hilarious or creative video clip you could post to YouTube? Could you write a absolutely hot article and get thousands of users voting for it on Digg or Reddit? Could you build a blog with a huge following of readers?
More information on:
HTML clipboard Social Networking Sites
Social Bookmarking Sites
Social Networking Traffic Feb 2007
Posted by Daniel on October 1, 2007 under Advertising, Affiliate Marketing, Social Networking, Web Traffic |
by Daniel Moro
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8. Solo Mailings to Other Lists
This technique takes classified advertising to a new level. When you send a solo mailing to the subscribers of a closely related newsletter, you will receive highly targeted traffic.
A solo mailing or solo advertisement is a special mailing to the subscribers containing only your message. Many newsletters will allow you to send a solo mailing to their subscribers and they will usually charge a premium compared with paying for regular classified advertising in their newsletter.
It can be worth every cent. One of the weaknesses of regular classified advertising is in just how few of the subscribers actually read far enough to see your ad let alone click through your ad. For a typical email newsletter only 25-30% of subscribers will open the email. And depending upon the ad position perhaps only 5% of those will read so far as your classified advertisement and take action.
When you send a solo mailing you’ll be more likely to have 30% of people opening the email containing your message and therefore a much higher overall response rate.
If you already have good traffic numbers you can probably barter for a solo mailing exchange. If your own subscriber base is much smaller than the one you want to mail to, offer the owner 2 to 3 solo mailings to your list in return for one solo mailing to theirs.
Read more on Advertising…
9. Affiliate Programs
Another good way to build your mailing list and traffic is to operate an affiliate program. The idea with an affiliate program is that affiliates sign up to help you in promoting your web site, product or service. Affiliates then send a stream of traffic to your web site. They do this using a customized link that allows you to identify which affiliate referred any visitor.
Whenever a visitor sent by an affiliate purchases something at your site, the affiliate earns a commission. The affiliate benefits. You benefit. And you are ‘gearing’ up with thousands of affiliates promoting your site and sharing the advertising expenditure. This will save you time and money.
Read more on Affiliate Marketing…
10. Social Networking Sites
Social networking sites are all about community. They are web sites designed typically for members to create and post their own content, often in the form of profile pages, with the purpose of communicating with one another.
Some examples of popular social networking sites include MySpace, Blogger, and Classmates. There are also a bunch of social bookmarking sites such as Digg and Reddit. And don’t forget the likes of YouTube.
Social networking sites are seeing remarkable growth and marketers are paying attention. Nielsen reported in 2006 that the top ten social networking sites experienced a 47% growth over the previous 12 months. And a new JupiterResearch report reveals as many as 48 percent of brand marketers will deploy marketing on social networking channels in 2007.
Emily Riley of JupiterResearch was quoted as saying, “30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement.”
So how can you build traffic with social networks? You don’t necessarily have to purchase advertising on their network. Start by thinking creatively. Perhaps even a little outside the box. Do you have a hilarious or creative video clip you could post to YouTube? Could you write a absolutely hot article and get thousands of users voting for it on Digg or Reddit? Could you build a blog with a huge following of readers?
Read more on Social Networking…
This wraps up ten remarkably effectively traffic building techniques, from search engines to pay per click advertising, to article marketing, and more. Now take action. Go back over this article and identify those techniques which are most likely to increase your traffic, starting today.
