There’s sometimes a lot of hype surrounding how you can get Google AdWords traffic more cheaply. And I know people who have spent a lot of money on a guide from a so-called marketing guru only to discover that the amazing traffic techniques were really not so incredible at all.

Leaving the hype aside, here are four ‘down-to-earth’ techniques that will enable you to obtain cheaper traffic from almost any of your Google AdWords campaign.

1. Combine an Increase in Keywords with a Lower Bid

One of the best ways to get more traffic from your Google AdWords campaigns is to add more keyword phrases in conjunction with lowering your pay-per-click bids. By doing this you can end up drive much more traffic through your campaign at a lower price per visitor.

Make sure that the new keyword phrases you add are still very relevant. I bet you can still find plenty more relevant keywords if you think carefully. Many advertisers initially set up a new campaign with a bunch of keywords to test it out, and then they forget to come back later and add more relevant keyword phrases. You can find many more relevant keywords using the free software, Good Keywords, or even Google’s own Keyword Tool. I like Good Keywords’ Phrase Builder as it enables you to build lists of hundreds of keyword phrases in seconds.

2. Use Phrase or Narrow Match

Try using phrase match or narrow match for your keyword phrases. The reason you should try this is that narrower keyword phrases do not always trigger the same minimum bids at AdWords and therefore you can get traffic cheaper.

Often when I’ve been unwilling to pay the minimum bid on broad match for a keyword phrase, I have been able to get it showing quickly by using phrase or narrow match.

The best thing about this technique is that your traffic is will be even more targeted because of the matching so it will most likely convert better, and all the time it costs you less than the broad match would have

To add a keyword phrase with phrase matching put quotes around it like this:

“keyword phrase”

To add a keyword phrase with narrow matching put brackets around it like this:

[keyword phrase]

3. Advertise in Other Countries

North America is an excellent geographical target area for many campaigns, but it also very much more competitive to get traffic when compared to other regions. Try targeting a few other countries that may be interested in your product or service. I can think of one particular campaign where I simply cannot get North American traffic for under $0.05 per click, yet I still get loads of traffic from parts of Europe for $0.01 per click.

4. Use a Keyword Research Tool

If you spend a considerable amount on pay-per-click advertising you should really be using a professional keyword research tool. A good keyword tool like Keyword Elite will enable you to quickly research good keyword phrases that have less competition.

And less competition means you will pay less for your traffic if you bid on those keywords.

There you go. Four ways that you can get more traffic from Google AdWords at a lower cost per click. Try it and watch your advertising campaigns become more profitable.