Category Archives: Ebook Business

Online Home-Based Business – Is It Right For You?

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Many people dream of having their own home-based online business. I have been working online from home for the past four years and I would hate to go back to a regular office job. But how do you know if an online business is right for you?

Here are several questions to help you determine if you are ready for an online business working from home.

1. Can You Drive Yourself?

Self-motivation. Discipline. Determination. Perseverance. You might have heard these words a dozen times, but how do you really measure up against them? When you work online from home, there is no place to punch in to prove that you arrived at work on time. There is no boss looking over your shoulder and nobody to set targets for you and push you towards them.

If you want to succeed with an online business I can promise you that you will need to work very hard for the first couple of years. So be honest, do you have the strength and the determination to make a real go of this, and to drive yourself to succeed with your online business?

2. Do You Have Any Online Business Experience?

If you do not have any online business experience, don’t despair. You can still start a business working from home, however if you have no experience you should start by doing it part-time. Start to build your online business in your spare time, in the evenings and on weekends. Online businesses are perfect for this. Do not give up your full-time job until you gain some first-hand online business experience and prove to yourself that you are actually able to earn some revenue through this business.

3. Do You Have Any Additional Savings?

This is a very important question if you are considering leaving your regular job to work online from home. It takes time to build up an online business and I recommend that you should have at least 6 months salary saved up in reserve.

I can promise you that a work from home lifestyle becomes less attractive very quickly when you’re hungry and cannot pay your bills.

4. Do You Prefer Getting Out Of Home?

Come on, be absolutely honest. After all, this is your future happiness you are considering. You see, as much they might dream of having a freelance lifestyle there are many people who simply would not be happy if they were stuck at home all day.

Does your wife or husband drive you up the wall when you spend too many hours together? Then how are you going to survive working from home all day?

I do not want to get into relationship issues and solutions here, but for the sake of your business, and probably your home relationships too, take a long hard look at the reality of your home life before you quit your full-time job and start spending most of every day at home.

How did you do on those questions? Did you pass with flying colors? Well, an online home-based business may be just right for you.

8 Reasons to Write and Sell Your Own Ebook

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By Daniel Moro

If you are setting up an online business then sooner or later you will wonder whether you should be writing and selling your own ebook. Here are 8 reasons why you should do it.

1. Brand Awareness

When you write your own ebook and publish it online, not only is there the prestige of being able to call yourself a book author, there is also an increase in brand awareness.

Your audience will grow to recognize and trust your name, they will perceive you as more of an expert in your topic, and they will be more likely to purchase something from you in the future.


2. Good Prices

If you believe that electronic books always sell for less than their paper counterparts, think again! Ebooks are regularly selling for remarkably high prices.

If you don’t believe me, have a browse at the ebook marketplace at ClickBank. In this marketplace alone there are over 10,000 products for sale and many of them are ebooks priced between $20 and $50.

3. Low Production Cost

Ebooks take an investment of time during the development stage, but once they are finished they don’t cost anything to produce. There is no manufacturing process required.

You simply place the file on a web server so that your customers can download it.


4. Low Delivery Cost

Ebooks are almost free to store and deliver. Have you ever worked in retail? Then you may know what is involved in maintaining a storeroom, making deliveries to customers, handling returns, and keeping track of all the stock.

When you sell ebooks you need not worry about all of that. You don’t need any special storage space in your office. You only need a few megabytes on your hardrive. And you don’t have to worry about any product returns!

5. Instant Delivery

Ebook delivery is instant and, like production and storage, delivery of ebooks costs virtually nothing. Most customers download their ebook from the Internet immediately after completing their payment.

6. High Profit Margins

After reading the reasons given above, you should not be at all surprised to learn that ebooks have very high profit margins. Once the ebook is written the only real cost you will have is a small percentage for payment processing fees.

7. Never Run Out of Stock

You will never run out of stock. That is, unless you accidentally delete your final copy of the ebook… in which case you better talk very nicely indeed to one of the customers who already purchased your ebook.

8. Instant Gratification

Customers love to buy products that they can receive immediately and selling ebooks is a way of providing this instant gratification. They allow you to provide instant information, instant advice and instant solutions to your readers.

As you can see, ebooks are truly a wonderful tool for online businesses. Get started on your own ebook right away.

10 Remarkably Effective Traffic Building Techniques (Part 2 of 3)

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by Daniel Moro
(continued from the previous page…)

4. Free Ebooks

Ebooks are books that are made available in an electronic format. The beauty of ebooks is they cost virtually nothing to produce and distribute. Ebooks initially became popular as the perfect format for information products being sold and delivered online, but they have now been recognized as a very effective resource for building traffic.

After you have written an ebook you can give it away to visitors as a reward for subscribing to your mailing list or newsletter. Your ebook for traffic building does not need to be the same number of pages as a full-length book. Many ebooks being used as free incentives are in the range of 12 to 25 pages.

You can even recruit related businesses and web sites to give away your ebook to their customers. The other site benefits because their visitors get something for free. And you benefit because you reach new readers with your information including a link to your web site.

Many ebook authors include a few advertising and affiliate links towards the end of their ebooks which can lead to additional revenue, especially if their free ebooks are heavily distributed.

Read more on Ebooks…


5. Viral Marketing

Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by ‘word of mouth’. Two examples of viral marketing online are “Tell a Friend” forms, and Viral Ebooks.

The idea with viral marketing is to induce visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message’s visibility and response.

A “Tell a Friend” form is designed to get one person that you have already reached to recommend your site or service to a number of their friends. You can offer an incentive for them to make the recommendation, for example giving them a free report or ebook in return for recommending you to five friends.

To make a viral ebook, you use special tools to make your ebook rebrandable. In a rebrandable ebook, certain parts of your ebook are set up for customization. By doing this you enable your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.

Read more on Viral Marketing…


6. Classified Advertising

Classified advertising is a form of advertising which is particularly common in newspapers and magazines. Many online ezines and email newsletters offer classified advertising spots and advertising in these can be one of the best sources of targeted traffic.

The best traffic growth comes from carefully targeting your potential visitors and with classified advertising you have the ability to select newsletters and with an audience that closely resembles your own target audience.

With online classified advertising it is especially important to consider the position of the advertisement you are purchasing. An ad spot at the very top of an email newsletter will receive considerably more clicks than an ad spot further down the message.

And while we are on the subject of classified advertising, don’t dismiss offline classified advertising as irrelevant. It is possible to run a classified advertisement in an offline publication such as newspaper or carefully targeted magazine and get an excellent response of readers checking out your web site.

Read more on Advertising…


7. Advertising Swaps

Once you have a mailing list of your own with several thousand subscribers consider setting up ‘ad swaps’ with other newsletters. Make a list of possible newsletters that would make good swapping targets. This list might include newsletters on the very same topic as yours, but it could also include publications on closely related topics.

A newsletter on copywriting, for example, might do an ad swap with another copywriting newsletter. Or they might swap with newsletters on related topics such as advertising, editing, and freelance writing.

Swapping ads one of the most effective low cost techniques for building traffic. There is only the opportunity cost of not having paid advertising in those spots of your newsletter. I can assure you that the traffic growth will be worth more in the long term than a one-off advertising payment from someone for a classified ad.

Read more on Advertising…

(Part 3 of this article continues on the next page…)