Posted by Daniel on May 29, 2010 under Ebook Business, Online Business | 
Many people who work online are now getting into the ebook business, and it is a solid business idea.
Not convinced?
In May 2010 the AAP – Association of American Publishers – announced that ebook sales rose yet again in the first quarter of the year – up 252%. This has been happening quarter after quarter and it reinforces the fact that the ebook industry is booming. And here are some more reasons why you should sell ebooks.
Some of the advantages of an ebook business are the low costs to produce and store ebooks, low shipping costs, and you can sell your ebooks via online stores that remain open 24 hours, 7 days a week. This is truly a business which can operate like clockwork, taking orders even while you are taking a break.
But there are multiple ways of marketing ebooks. Let’s look at some of these.
1. Write And Sell Ebooks
With the right information anyone can write an ebook themselves. By selling your own ebooks you get to retain all of the profits. Your main costs will be the time you spend while researching and writing ebooks. As soon as you start selling your ebooks you have almost no outgoing costs except for hosting and payment processing fees.
2. Sell Other People’s Ebooks and Pay Royalties
If you already have a web site or blog you can offer to sell other authors’ ebooks through the site. It is normal to pay a royalty to the author, for example 40% of the revenue from each copy.
3. Sell Ebooks with Resale Rights
If you search online for ebooks with Resell Rights, then you will find hundreds of ebooks on all kinds of topics available. When you purchase the ebook with Resell Rights you have the copyright owner’s permission to sell the ebook through your site and keep all of the income.
4. Use Ebooks with Private Label Rights
If you look for ebooks with PLR or Private Label Rights then you have even greater flexibility. With PLR rights you can represent the ebook as your own and typically you can also edit it, split or repackage the material, and even publish it under a new title.
These are just a few of the techniques employed for incorporating ebooks into an online business.
Posted by Daniel on November 14, 2008 under Ebook Business |
By Daniel Moro
If you are setting up an online business then sooner or later you will wonder whether you should be writing and selling your own ebook. Here are 8 reasons why you should do it.
1. Brand Awareness
When you write your own ebook and publish it online, not only is there the prestige of being able to call yourself a book author, there is also an increase in brand awareness.
Your audience will grow to recognize and trust your name, they will perceive you as more of an expert in your topic, and they will be more likely to purchase something from you in the future.
2. Good Prices
If you believe that electronic books always sell for less than their paper counterparts, think again! Ebooks are regularly selling for remarkably high prices.
If you don’t believe me, have a browse at the ebook marketplace at ClickBank. In this marketplace alone there are over 10,000 products for sale and many of them are ebooks priced between $20 and $50.
3. Low Production Cost
Ebooks take an investment of time during the development stage, but once they are finished they don’t cost anything to produce. There is no manufacturing process required.
You simply place the file on a web server so that your customers can download it.
4. Low Delivery Cost
Ebooks are almost free to store and deliver. Have you ever worked in retail? Then you may know what is involved in maintaining a storeroom, making deliveries to customers, handling returns, and keeping track of all the stock.
When you sell ebooks you need not worry about all of that. You don’t need any special storage space in your office. You only need a few megabytes on your hardrive. And you don’t have to worry about any product returns!
5. Instant Delivery
Ebook delivery is instant and, like production and storage, delivery of ebooks costs virtually nothing. Most customers download their ebook from the Internet immediately after completing their payment.
6. High Profit Margins
After reading the reasons given above, you should not be at all surprised to learn that ebooks have very high profit margins. Once the ebook is written the only real cost you will have is a small percentage for payment processing fees.
7. Never Run Out of Stock
You will never run out of stock. That is, unless you accidentally delete your final copy of the ebook… in which case you better talk very nicely indeed to one of the customers who already purchased your ebook.
8. Instant Gratification
Customers love to buy products that they can receive immediately and selling ebooks is a way of providing this instant gratification. They allow you to provide instant information, instant advice and instant solutions to your readers.
As you can see, ebooks are truly a wonderful tool for online businesses. Get started on your own ebook right away.
Posted by Daniel on September 15, 2007 under Advertising, Ebook Business, Viral Marketing, Web Traffic |
by Daniel Moro
(continued from the previous page…)
4. Free Ebooks
Ebooks are books that are made available in an electronic format. The beauty of ebooks is they cost virtually nothing to produce and distribute. Ebooks initially became popular as the perfect format for information products being sold and delivered online, but they have now been recognized as a very effective resource for building traffic.
After you have written an ebook you can give it away to visitors as a reward for subscribing to your mailing list or newsletter. Your ebook for traffic building does not need to be the same number of pages as a full-length book. Many ebooks being used as free incentives are in the range of 12 to 25 pages.
You can even recruit related businesses and web sites to give away your ebook to their customers. The other site benefits because their visitors get something for free. And you benefit because you reach new readers with your information including a link to your web site.
Many ebook authors include a few advertising and affiliate links towards the end of their ebooks which can lead to additional revenue, especially if their free ebooks are heavily distributed.
Read more on Ebooks…
5. Viral Marketing
Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by ‘word of mouth’. Two examples of viral marketing online are “Tell a Friend” forms, and Viral Ebooks.
The idea with viral marketing is to induce visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message’s visibility and response.
A “Tell a Friend” form is designed to get one person that you have already reached to recommend your site or service to a number of their friends. You can offer an incentive for them to make the recommendation, for example giving them a free report or ebook in return for recommending you to five friends.
To make a viral ebook, you use special tools to make your ebook rebrandable. In a rebrandable ebook, certain parts of your ebook are set up for customization. By doing this you enable your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.
Read more on Viral Marketing…
6. Classified Advertising
Classified advertising is a form of advertising which is particularly common in newspapers and magazines. Many online ezines and email newsletters offer classified advertising spots and advertising in these can be one of the best sources of targeted traffic.
The best traffic growth comes from carefully targeting your potential visitors and with classified advertising you have the ability to select newsletters and with an audience that closely resembles your own target audience.
With online classified advertising it is especially important to consider the position of the advertisement you are purchasing. An ad spot at the very top of an email newsletter will receive considerably more clicks than an ad spot further down the message.
And while we are on the subject of classified advertising, don’t dismiss offline classified advertising as irrelevant. It is possible to run a classified advertisement in an offline publication such as newspaper or carefully targeted magazine and get an excellent response of readers checking out your web site.
Read more on Advertising…
7. Advertising Swaps
Once you have a mailing list of your own with several thousand subscribers consider setting up ‘ad swaps’ with other newsletters. Make a list of possible newsletters that would make good swapping targets. This list might include newsletters on the very same topic as yours, but it could also include publications on closely related topics.
A newsletter on copywriting, for example, might do an ad swap with another copywriting newsletter. Or they might swap with newsletters on related topics such as advertising, editing, and freelance writing.
Swapping ads one of the most effective low cost techniques for building traffic. There is only the opportunity cost of not having paid advertising in those spots of your newsletter. I can assure you that the traffic growth will be worth more in the long term than a one-off advertising payment from someone for a classified ad.
Read more on Advertising…
(Part 3 of this article continues on the next page…)
