Category Archives: Article Marketing

What Is Even Better Than Free Google Ads?

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I bet you have already seen some of the latest marketing campaigns for ebooks that promise to expose a massive loophole that enables you to get free Google ads. Well, don’t reach for your credit card just yet. I’ll tell you why. I’m about to expose a ‘loophole in the loophole’. And then I’ll reveal to you something even better.

Are you ready? Here goes, then. Some of these new ebooks promise to expose a loophole that will give you free Google ads. Then, the technique they reveal is not really a loophole at all. And it’s not really free ads either. Rather, they show you how to earn a bit of revenue from the visitors sent from your Google ads, and they explain that this revenue covers the cost of the ads so you are getting them effectively ‘for free’. Neat, maybe. A loophole? Definitely not. And is it really original? Hardly.

You only have to do a search on the phrase “AdSense Arbitrage” to see many other examples of people recuperating pay-per-click advertising costs. Various techniques have been around for some time. Google has cracked down on webmasters using arbitrage, however, and closed down a bunch of their AdSense accounts.

So much for loopholes. If there really was an amazing loophole that Google might have missed, they’d probably be buying their own copy of the ebook today and closing the loophole tomorrow. So instead of spending your hard-earned dollars on ebooks touting questionable techniques, you would be far better to put some time into employing some proven mainstream techniques of traffic building.  

I promised you something even better than the so-called free ads. Now, to be better I suggest that it will need to be absolutely free, easy to get started, and able to drive large amounts of traffic to your web site.

Article marketing is a technique that meets all of these criteria. ‘Ah-ha’, I hear you cry, “That’s not such an original concept”. Well, guess what? You don’t necessarily need something original when you can use a technique that has been proven, time and time again, and is still working well today. Let’s examine how well it meets the criteria above.

Is it Easy to Get Started in Article Marketing?

Yes. Article marketing involves writing articles and making them available for webmasters and editors to publish. You submit your articles at article directories such as EzineArticles and IdeaMarketers and this allows anyone to publish your article without any fee to you, the author, provided they include your ‘Author Resource Box’ including your link at the end of the article.

To get closely targeted visitors using article marketing you should write articles on topics closely related to your web site.  

You can get started right now. It takes just a few minutes to sign up for an author account at EzineArticles.com and IdeaMarketers.com .

Is Article Marketing Completely Free?

Yes. Article marketing is free. It will only cost you some time. It takes time to write articles and it takes time to submit them to article directories, but apart from that investment of your time, it is absolutely free. 

If you want to save your time it will be worthwhile to invest in some article submitting software that will automate sending articles to multiple article directories. But that is entirely optional and I suggest you try doing it manually first o check that article marketing suits you.

Can Article Marketing Drive Large Amounts of Traffic to Your Site?

Absolutely. Here’s a real example. A couple of weeks ago I submitted a particular article to a bunch of article directories. I deliberately chose a precise phrase for the title which returned zero results at Google, so I could measure accurately what happened. Less than two weeks later there are over 700 web page results at Google, referencing my article title. And traffic has begun to flow in to my site from those web pages.

Another example, this time from an article marketer I know. She recently conducted an article marketing experiment, submitting a new article to 25 article directories every day for a month. Her web site revenue doubled within four weeks.

Article marketing might not be mysterious. It’s definitely not a big secret. But it does work. If you are looking for a way to drive large amounts of traffic to your web site at no cost, that is it.

10 Remarkably Effective Traffic Building Techniques (Part 1 of 3)

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by Daniel Moro

In the world of online business, traffic is like gold. It is something you work hard for, and once you have it, you can turn it into cash, or even barter and trade with it. Above all you must remember how valuable it really is, and invest wisely with it, or your online business will fail.

If you want to grow your online customer base then you must build a good stream of incoming traffic to your web site. Traffic leads to revenue. Depending upon your online business model it probably does that in one of two ways.

For many online businesses, building traffic leads to growth in an opt-in mailing list which leads to establishing relationship or rapport. This in turn leads to strong prospects and an increase in sales volume.

For online businesses consisting of web sites without their own products and services, building a good stream of incoming traffic leads to increased visitor numbers which leads to higher quantities of clicks on affiliate links or advertisements such as AdSense. This in turn leads to an increase in the site revenue.

Let’s look at ten traffic building techniques that have proven to be remarkably effective for growing an online business.

1. Search Engine Optimization

Search Engine Optimization (SEO) is the process of designing and fine-tuning a web page and the links to that web page to improve the web page’s relevance and ranking in the organic, crawler-based listings of a search engine, for particular keyword phrase searches.

Search engine optimization does require some study of the techniques involved. That can be time consuming and the results might take weeks or even months to see but, in the long term, investing your efforts in obtaining natural – also known as organic – high-ranking placement in the top search engines will pay huge dividends.
While it is possible to optimize pages for many search engines, most webmasters working on SEO concentrate on Google, MSN and Yahoo.

Read more on Search Engine Optimization…


2. Pay Per Click Advertising

In addition to their organic search results the major search engines publish additional sponsored listings on a pay-per-click basis. Pay Per Click (PPC) advertising is one of the quickest ways to drive traffic to a web site. This is certainly not the cheapest traffic building technique, but it is probably the most effective technique to guarantee a large quantity of traffic, fast.

The web sites shown in sponsored listings are usually determined through a bidding system. You bid the maximum price that you are willing to pay for each visitor that clicks on your listing and comes through to your site. The more you bid, the more likely your listing will show.

How much you need to bid to get traffic really depends upon the niche in which your web site operates. Although you could easily pay anywhere from $0.01 to $1.00 for each visitor that clicks through your listing, many webmasters obtain traffic for $0.05 to $0.15 per click.

Read more on Pay Per Click Advertising…


3. Article Marketing

Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and IdeaMarketers. This allows anyone to publish the article without any fee to you, the author, provided they include your ‘Author Resource Box’ at the end of the article. Your author’s resource box should be a small paragraph or two about you including a direct link to your web site.

Article marketing is a great traffic building technique for several reasons.

First, there is an increase in name exposure and brand awareness as people read your articles all over the Internet. They will begin to recognize you as an expert in your topic.
Second, there is direct traffic to your web site from readers clicking through the link in your author’s resource box.

Third, there is the indirect benefit of backlinks increasing your search engine ranking. Backlinks are links on other web sites that point to your web page. Backlinks are important for search engine optimization because some search engines, especially Google, give more credit to web sites that have a good number of quality backlinks.

Read more on Article Marketing…

(Part 2 of this article continues here…)