Posted by Daniel on December 17, 2008 under Advertising, Affiliate Marketing, Article Marketing, Pay-Per-Click, Social Networking, Viral Marketing, Web Traffic | 
There’s sometimes a lot of hype surrounding how you can get Google AdWords traffic more cheaply. And I know people who have spent a lot of money on a guide from a so-called marketing guru only to discover that the amazing traffic techniques were really not so incredible at all.
Leaving the hype aside, here are four ‘down-to-earth’ techniques that will enable you to obtain cheaper traffic from almost any of your Google AdWords campaign.
1. Combine an Increase in Keywords with a Lower Bid
One of the best ways to get more traffic from your Google AdWords campaigns is to add more keyword phrases in conjunction with lowering your pay-per-click bids. By doing this you can end up drive much more traffic through your campaign at a lower price per visitor.
Make sure that the new keyword phrases you add are still very relevant. I bet you can still find plenty more relevant keywords if you think carefully. Many advertisers initially set up a new campaign with a bunch of keywords to test it out, and then they forget to come back later and add more relevant keyword phrases. You can find many more relevant keywords using the free software, Good Keywords, or even Google’s own Keyword Tool. I like Good Keywords’ Phrase Builder as it enables you to build lists of hundreds of keyword phrases in seconds.
2. Use Phrase or Narrow Match
Try using phrase match or narrow match for your keyword phrases. The reason you should try this is that narrower keyword phrases do not always trigger the same minimum bids at AdWords and therefore you can get traffic cheaper.
Often when I’ve been unwilling to pay the minimum bid on broad match for a keyword phrase, I have been able to get it showing quickly by using phrase or narrow match.
The best thing about this technique is that your traffic is will be even more targeted because of the matching so it will most likely convert better, and all the time it costs you less than the broad match would have
To add a keyword phrase with phrase matching put quotes around it like this:
“keyword phrase”
To add a keyword phrase with narrow matching put brackets around it like this:
[keyword phrase]
3. Advertise in Other Countries
North America is an excellent geographical target area for many campaigns, but it also very much more competitive to get traffic when compared to other regions. Try targeting a few other countries that may be interested in your product or service. I can think of one particular campaign where I simply cannot get North American traffic for under $0.05 per click, yet I still get loads of traffic from parts of Europe for $0.01 per click.
4. Use a Keyword Research Tool
If you spend a considerable amount on pay-per-click advertising you should really be using a professional keyword research tool. A good keyword tool like Keyword Elite will enable you to quickly research good keyword phrases that have less competition.
And less competition means you will pay less for your traffic if you bid on those keywords.
There you go. Four ways that you can get more traffic from Google AdWords at a lower cost per click. Try it and watch your advertising campaigns become more profitable.
Posted by Daniel on February 1, 2008 under Article Marketing, Web Traffic |
Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and IdeaMarketers. This allows anyone to publish the article without any fee to you, the author, provided they include your ‘Author Resource Box’ at the end of the article. Your author’s resource box should be a small paragraph or two about you including a direct link to your web site.
Article marketing is a great traffic building technique for several reasons.
First, there is an increase in name exposure and brand awareness as people read your articles all over the Internet. They will begin to recognize you as an expert in your topic.
Second, there is direct traffic to your web site from readers clicking through the link in your author’s resource box.
Third, there is the indirect benefit of backlinks increasing your search engine ranking. Backlinks are links on other web sites that point to your web page. Backlinks are important for search engine optimization because some search engines, especially Google, give more credit to web sites that have a good number of quality backlinks.
Posted by Daniel on December 5, 2007 under Article Marketing, Web Traffic |
I bet you have already seen some of the latest marketing campaigns for ebooks that promise to expose a massive loophole that enables you to get free Google ads. Well, don’t reach for your credit card just yet. I’ll tell you why. I’m about to expose a ‘loophole in the loophole’. And then I’ll reveal to you something even better.
Are you ready? Here goes, then. Some of these new ebooks promise to expose a loophole that will give you free Google ads. Then, the technique they reveal is not really a loophole at all. And it’s not really free ads either. Rather, they show you how to earn a bit of revenue from the visitors sent from your Google ads, and they explain that this revenue covers the cost of the ads so you are getting them effectively ‘for free’. Neat, maybe. A loophole? Definitely not. And is it really original? Hardly.
You only have to do a search on the phrase “AdSense Arbitrage” to see many other examples of people recuperating pay-per-click advertising costs. Various techniques have been around for some time. Google has cracked down on webmasters using arbitrage, however, and closed down a bunch of their AdSense accounts.
So much for loopholes. If there really was an amazing loophole that Google might have missed, they’d probably be buying their own copy of the ebook today and closing the loophole tomorrow. So instead of spending your hard-earned dollars on ebooks touting questionable techniques, you would be far better to put some time into employing some proven mainstream techniques of traffic building.
I promised you something even better than the so-called free ads. Now, to be better I suggest that it will need to be absolutely free, easy to get started, and able to drive large amounts of traffic to your web site.
Article marketing is a technique that meets all of these criteria. ‘Ah-ha’, I hear you cry, “That’s not such an original concept”. Well, guess what? You don’t necessarily need something original when you can use a technique that has been proven, time and time again, and is still working well today. Let’s examine how well it meets the criteria above.
Is it Easy to Get Started in Article Marketing?
Yes. Article marketing involves writing articles and making them available for webmasters and editors to publish. You submit your articles at article directories such as EzineArticles and IdeaMarketers and this allows anyone to publish your article without any fee to you, the author, provided they include your ‘Author Resource Box’ including your link at the end of the article.
To get closely targeted visitors using article marketing you should write articles on topics closely related to your web site.
You can get started right now. It takes just a few minutes to sign up for an author account at EzineArticles.com and IdeaMarketers.com .
Is Article Marketing Completely Free?
Yes. Article marketing is free. It will only cost you some time. It takes time to write articles and it takes time to submit them to article directories, but apart from that investment of your time, it is absolutely free.
If you want to save your time it will be worthwhile to invest in some article submitting software that will automate sending articles to multiple article directories. But that is entirely optional and I suggest you try doing it manually first o check that article marketing suits you.
Can Article Marketing Drive Large Amounts of Traffic to Your Site?
Absolutely. Here’s a real example. A couple of weeks ago I submitted a particular article to a bunch of article directories. I deliberately chose a precise phrase for the title which returned zero results at Google, so I could measure accurately what happened. Less than two weeks later there are over 700 web page results at Google, referencing my article title. And traffic has begun to flow in to my site from those web pages.
Another example, this time from an article marketer I know. She recently conducted an article marketing experiment, submitting a new article to 25 article directories every day for a month. Her web site revenue doubled within four weeks.
Article marketing might not be mysterious. It’s definitely not a big secret. But it does work. If you are looking for a way to drive large amounts of traffic to your web site at no cost, that is it.
