What Is Viral Marketing?

Posted by Daniel on May 25, 2008 under Viral Marketing, Web Traffic | Be the First to Comment

Viral marketing is any advertising method that propagates itself. It is built on the concept of a message spreading by ‘word of mouth’. Two examples of viral marketing online are “Tell a Friend” forms, and Viral Ebooks.

The idea with viral marketing is to induce visitors or readers to pass along your marketing message to other sites or people, creating a potentially exponential growth in the message’s visibility and response.

A “Tell a Friend” form is designed to get one person that you have already reached to recommend your site or service to a number of their friends. You can offer an incentive for them to make the recommendation, for example giving them a free report or ebook in return for recommending you to five friends.

To make a viral ebook, you use special tools to make your ebook rebrandable. In a rebrandable ebook, certain parts of your ebook are set up for customization. By doing this you enable your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, ultimately helping you to promote your business and grow your traffic.
More on Making Viral Ebooks